Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them.(Text 3. 2010. 英一)
营销人员已经欣然接受这种两级传播(理论),因为该理论认为,他们只要能够找到有影响力的人士并对其施加影响,那些精挑细选出来的人们就可以为他们完成大部分工作。